The End of the Shelfie

In the face of a pandemic, economic collapse, and climate change, Instagram photos of shelves crowded with skin-care products appear out of touch.

Credit: Anna Efetova / Getty Images

Today’s shelfies reveal little more than our collective obsession with stuff — an obsession that’s good for the skin-care industry, but arguably less good for the skin, the psyche, and general sustainability.

So why doesn’t everyone just stop it with all the skin-care products, already?

Like selfies before them, shelfies have come to represent something deeper than décor; to “communicate one’s perceived identity,” as psychologist Nneoma G. Onyedire writes.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jessica DeFino

Jessica DeFino is a beauty reporter covering natural, holistic, sustainable skincare. Her work has been published in The New York Times, Vogue, Allure, & more.