Erasing Your Wrinkles Is Not Empowerment


Introducing “non-aging,” the disguise du jour for anti-aging ideology.

The groundbreaking term recently replaced “slow aging,” “preservaging,” “aging gracefully,” and “addressing mature skin” as the way to capitalize on women’s fear of living long-but-wrinkly lives while conveniently avoiding the ire of anti-anti-agers!



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Jessica DeFino

Jessica DeFino is a beauty reporter covering natural, holistic, sustainable skincare. Her work has been published in The New York Times, Vogue, Allure, & more.